The Effects of Rhetoric and the Rhetoric of Effects

Tackles one of the thorniest and longest-standing issues in the discipline of rhetoric - the issue of effects. Though situated and strategic oral rhetoric is created for instrumental ends, its study has been limited in recent decades. Amos Kiewe and Davis W. Houck seek to resurrect the study of effects and consider it as the cornerstone of the rhetorical critic's enterprise - what rhetoric actually does.