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The Effect of Gender on the Use of Persuasion

af Raad Al-Nawas
The Effect of Gender on the Use of Persuasion af Raad Al-Nawas
Bag om The Effect of Gender on the Use of Persuasion

This book represents an attempt to investigate the effect of gender on the use of persuasion in English commercial advertisements. A sample of 100 advertisements has been used in tis respect. The data involves 50 male and 50 female advertisements of various topics. The findings have shown significant differences between the male and the female advertisements as far as the use of persuasion is concerned. Such findings can be implemented in various areas of research and English language use.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9786205634738
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 22. februar 2023
  • Størrelse:
  • 150x12x220 mm.
  • Vægt:
  • 304 g.
  • 2-3 uger.
  • 14. december 2024
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Forlænget returret til d. 31. januar 2025

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This book represents an attempt to investigate the effect of gender on the use of persuasion in English commercial advertisements. A sample of 100 advertisements has been used in tis respect. The data involves 50 male and 50 female advertisements of various topics. The findings have shown significant differences between the male and the female advertisements as far as the use of persuasion is concerned. Such findings can be implemented in various areas of research and English language use.

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