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The Economic Implications of Advertising (RLE Advertising)

Bag om The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415818025
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 21. marts 2013
  • Størrelse:
  • 156x234x18 mm.
  • Vægt:
  • 590 g.
  • 8-11 hverdage.
  • 21. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Economic Implications of Advertising (RLE Advertising)

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

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