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The Early Advertising Scene (RLE Marketing)

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Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138989092
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 21. december 2015
  • Størrelse:
  • 156x234x14 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 7. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

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