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The Culturally Customized Web Site

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Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750678490
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 6. april 2005
  • Størrelse:
  • 150x229x9 mm.
  • Vægt:
  • 264 g.
  • 2-4 uger.
  • 8. februar 2025
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Beskrivelse af The Culturally Customized Web Site

Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

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