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The Cowboy Hero and Its Audience

- Popular Culture as Market Derived Art

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Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780879728120
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 31. januar 2000
  • Størrelse:
  • 229x152x15 mm.
  • Vægt:
  • 333 g.
  • 8-11 hverdage.
  • 21. november 2024

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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

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