The Cotton T-Shirt

Have a pen and paper handy because this guide will trigger an avalanche of ideas about your business that you never saw coming. Designed for anyone preparing to market anything from a local business to a major new invention, The Cotton T-Shirt outlines the critical step-by-step considerations of the brand differentiation process in simple to understand language. Learn how to avoid dangerous pitfalls that often derail rookie marketers and develop a solid communication strategy that best positions your brand to the right customers. All in 60-minutes! PRAISE FOR THE COTTON T-SHIRT "A perfect balance of information and humor, Lori delivers what marketers need to develop successful brands. Her organic expertise shines through on every page." David Pasternack, DidIt Marketing Co-Founder & CEO "For any entrepreneur or business looking to build brand awareness, The Cotton T-Shirt is a must read. Amazing stuff and right on." John Mangione, Market America/Shop.com Independent UnFranchise Owner "Lori does a masterful job of depicting the branding process in a fun and straightforward way. Like those before her brought computing to individuals, Lori brings branding to even the novice." Jean Powers, Real Estate Investor 60-MINUTE MARKETING Volume 1: The Cotton T-Shirt, A beginner's guide to developing a breakout brand. Volume 2: Bullseye, A beginner's guide to customer targeting and media. Volume 3: The Dance, A beginner's guide to creating show-stopping ads.