The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
- Indbinding:
- Paperback
- Sideantal:
- 224
- Udgivet:
- 11. februar 2010
- Størrelse:
- 168x212x17 mm.
- Vægt:
- 348 g.
- Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Its OK knowing the theory, but when its 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed
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