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The Consumer . . . or Else!

- Consumer-Centric Business Paradigms

af Donald F Dufek
The Consumer . . . or Else! af Donald F Dufek
Bag om The Consumer . . . or Else!

Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789015693
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 26. november 2003
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 360 g.
Leveringstid: 2-4 uger
Forventet levering: 4. december 2024

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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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