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The Consumer Insights Handbook

- Unlocking Audience Research Methods

Bag om The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781538145517
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 22. juni 2021
  • Størrelse:
  • 186x268x21 mm.
  • Vægt:
  • 685 g.
  • 2-3 uger.
  • 17. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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