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The Construction of English

- Culture, Consumerism and Promotion in the ELT Global Coursebook

af J. Gray
The Construction of English af J. Gray
Bag om The Construction of English

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137507242
  • Indbinding:
  • Paperback
  • Sideantal:
  • 218
  • Udgivet:
  • 29. september 2010
  • Størrelse:
  • 141x218x16 mm.
  • Vægt:
  • 300 g.
  • 8-11 hverdage.
  • 28. november 2024

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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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