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The Conquest of Cool

- Business Culture, Counterculture, and the Rise of Hip Consumerism

af Thomas Frank
The Conquest of Cool af Thomas Frank
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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780226260129
  • Indbinding:
  • Paperback
  • Sideantal:
  • 322
  • Udgivet:
  • 1. December 1998
  • Størrelse:
  • 229x159x18 mm.
  • Vægt:
  • 456 g.
  • Ukendt - mangler pt..

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Abonnementet koster 75 kr./md.
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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

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