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The Connected Consumer

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Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631571107
  • Indbinding:
  • Paperback
  • Sideantal:
  • 161
  • Udgivet:
  • 30. september 2015
  • Størrelse:
  • 229x152x9 mm.
  • 2-3 uger.
  • 14. december 2024
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Connected Consumer

Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.

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