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The Competition between National Brands and Store Brands

- Models, Insights, Implications and Future Research Directions

af Raj Sethuraman

indgår i Foundations and Trends (R) in Marketing serien

The Competition between National Brands and Store Brands af Raj Sethuraman
Bag om The Competition between National Brands and Store Brands

Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601987129
  • Indbinding:
  • Paperback
  • Sideantal:
  • 126
  • Udgivet:
  • 30. september 2013
  • Størrelse:
  • 156x234x7 mm.
  • Vægt:
  • 189 g.
  • 8-11 hverdage.
  • 7. december 2024

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Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.

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