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The Citizen Marketer

af Joel (Assistant Professor of Communication and Media Penney

indgår i Oxford Studies in Digital Politics serien

The Citizen Marketer af Joel (Assistant Professor of Communication and Media Penney
Bag om The Citizen Marketer

The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democratic participation, as well as the risks that these practices pose for polarization, the trivialization of issues, and control and manipulation by elites.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190658052
  • Indbinding:
  • Hardback
  • Sideantal:
  • 262
  • Udgivet:
  • 29. juni 2017
  • Størrelse:
  • 239x160x18 mm.
  • Vægt:
  • 494 g.
  • 2-4 uger.
  • 17. december 2024
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Beskrivelse af The Citizen Marketer

The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democratic participation, as well as the risks that these practices pose for polarization, the trivialization of issues, and control and manipulation by
elites.

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