The Choice Factory
- 25 behavioural biases that influence what we buy
- Indbinding:
- Paperback
- Sideantal:
- 220
- Udgivet:
- 12. Februar 2018
- Størrelse:
- 141x217x15 mm.
- Vægt:
- 352 g.
På lager
Leveringstid:
4-7 hverdage
Forventet levering: 16. Juli 2024
Beskrivelse af The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
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