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The Business of Marketing Research

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Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781516542772
  • Indbinding:
  • Paperback
  • Sideantal:
  • 330
  • Udgivet:
  • 30. september 2020
  • Størrelse:
  • 254x202x22 mm.
  • Vægt:
  • 692 g.
  • 2-3 uger.
  • 6. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Business of Marketing Research

Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.

Brugerbedømmelser af The Business of Marketing Research



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