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The Brand Strategist's Guide to Desire

- How to give consumers what they actually want

af A. Simpson
The Brand Strategist's Guide to Desire af A. Simpson
Bag om The Brand Strategist's Guide to Desire

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349468966
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 1. januar 2014
  • Udgave:
  • 12014
  • Størrelse:
  • 140x216x11 mm.
  • Vægt:
  • 2679 g.
  • 8-11 hverdage.
  • 26. november 2024

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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

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