De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

The Brand Innovation Manifesto

- How to Build Brands, Redefine Markets and Defy Conventions

Bag om The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470027516
  • Indbinding:
  • Hardback
  • Sideantal:
  • 328
  • Udgivet:
  • 31. marts 2006
  • Størrelse:
  • 161x235x23 mm.
  • Vægt:
  • 594 g.
  • 8-11 hverdage.
  • 10. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

Brugerbedømmelser af The Brand Innovation Manifesto



Find lignende bøger
Bogen The Brand Innovation Manifesto findes i følgende kategorier: