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The Behavioral Advantage

- What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Bag om The Behavioral Advantage

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780814416709
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 19. juni 2018
  • Størrelse:
  • 228x152x22 mm.
  • Vægt:
  • 474 g.
  • 2-3 uger.
  • 13. december 2024

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- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af The Behavioral Advantage

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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