The Art of Selling and Organizational Productivity

The Art of Selling is about the techniques of selling and the challenges salespeople often face in the selling process. With tremendous success in sales, the author uses his 26plus years experience as a superstar salesman, and as a bestselling author of nine successful books, to provide rare insights into the arcane world of selling, and the techniques salespeople need to succeed and become superstars in sales. In a competitive marketplace that is dictated by constant changes in consumer needs, guided by evolving information technology, where internet and computer have become the subset of information and communication, salespeople and their organizations must strive to meet the needs of discerning 21st century consumers or risk avoidable pitfalls. This book discusses, and debunks some of the misconceptions about salespeople, and how experts say retail organizations have indirectly fueled and encouraged the stigma and challenges salespeople encounter in sales. Well researched insights are provided that can help salespeople and their organizations mitigate, and or eliminate the headaches of selling in order to boost customer satisfaction and productivity. Steps to increase sales margins and meet customer needs, and how organizations can avoid the pitfalls of inefficiencies, are also discussed. In an evolving marketplace where consumer needs are paramount, salespeople and their organizations must strive to achieve adequate customer care or risk losing their market shares in a rapidly changing market that is guided by ubiquitous internet-enhanced information. This book serves as a roadmap for success, for salespeople, and their organizations, that aim to succeed in the retail industry. It unravels unfettered insights about sales, and what consumers must often look for when shopping for their dreamed products. This page-turner also unveils the arcane world of selling and how consumers can benefit from the unpredictability of the retail industry. As innovative electric, hybrid and self-driving vehicles abound, with information technology serving as the subset of information and communication, where internet and smart phones have created a new paradigm shift; only organizations that pivot customer care will survive. This book provides sustainable insights that organizations can inculcate in their policies in order to meet and achieve paramount customer satisfaction and sustainability. A must for sales professionals that want to understand what it takes to succeed, and for consumers that want to learn how to take advantage of the negotiating process!