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The Art and Craft of PR

- Creating the right mindset and skills to succeed in Public Relations today

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The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780999187104
  • Indbinding:
  • Hardback
  • Sideantal:
  • 128
  • Udgivet:
  • 21. juni 2018
  • Størrelse:
  • 216x141x16 mm.
  • Vægt:
  • 230 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Art and Craft of PR

The go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.

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