The Alphabetical Entrepreneur

Entrepreneurs are a special breed. Could you be one of them? Many dream of owning their own business and being their own boss. There's nothing stopping you from doing it except for you-but you're a big hurdle. Whether it happens, much less whether it succeeds, largely depends on you. Starting a successful business is not just a function of wanting it badly enough. The key ingredients for entrepreneurial success are particular character traits. This book is an attempt to describe twenty-six of them. If you've already started a business, use it to take inventory and make a plan to grow into what you've begun. If you're still deciding whether to launch into entrepreneurial life, let's see if you've got what it takes.