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The Adweek Copywriting Handbook

- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

af Joseph Sugarman
The Adweek Copywriting Handbook af Joseph Sugarman
Bag om The Adweek Copywriting Handbook

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470051245
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 2. januar 2007
  • Størrelse:
  • 193x232x19 mm.
  • Vægt:
  • 690 g.
  • 8-11 hverdage.
  • 3. december 2024
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Joseph Sugarman

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Beskrivelse af The Adweek Copywriting Handbook

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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