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The Advertising Effect: How to Change Behaviour

af Adam ( Ferrier
The Advertising Effect: How to Change Behaviour af Adam ( Ferrier
Bag om The Advertising Effect: How to Change Behaviour

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780195593921
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 28. Maj 2014
  • Størrelse:
  • 227x154x18 mm.
  • Vægt:
  • 382 g.
Leveringstid: Ukendt - mangler pt.

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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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