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The Advertising Concept Book

- Think Now, Design Later

af Pete Barry
The Advertising Concept Book af Pete Barry
Bag om The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780500518984
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 11. august 2016
  • Udgave:
  • Størrelse:
  • 249x208x35 mm.
  • Vægt:
  • 1346 g.
  • 4-7 hverdage.
  • 23. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af The Advertising Concept Book

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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