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The Advertising Agency (RLE Marketing)

- Procedure and Practice

af Floyd Y. Keeler

indgår i Routledge Library Editions: Marketing serien

The Advertising Agency (RLE Marketing) af Floyd Y. Keeler
Bag om The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138997653
  • Indbinding:
  • Paperback
  • Sideantal:
  • 314
  • Udgivet:
  • 21. december 2015
  • Størrelse:
  • 156x234x17 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af The Advertising Agency (RLE Marketing)

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

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