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The $10 Trillion Prize

- Captivating the Newly Affluent in China and India

af Michael J. Silverstein
The $10 Trillion Prize af Michael J. Silverstein
Bag om The $10 Trillion Prize

It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422187050
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 2. oktober 2012
  • Størrelse:
  • 154x241x27 mm.
  • Vægt:
  • 560 g.
  • Ukendt - mangler pt..

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It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.

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