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Testing 1 - 2 - 3

- Experimental Design with Applications in Marketing and Service Operations

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This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780804756129
  • Indbinding:
  • Hardback
  • Sideantal:
  • 312
  • Udgivet:
  • 1. maj 2007
  • Størrelse:
  • 178x254x25 mm.
  • Vægt:
  • 721 g.
  • 8-11 hverdage.
  • 9. december 2024

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Beskrivelse af Testing 1 - 2 - 3

This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.

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