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Ten Deadly Marketing Sins

- Signs and Solutions

af Philip (Kellogg School of Management Kotler
Ten Deadly Marketing Sins af Philip (Kellogg School of Management Kotler
Bag om Ten Deadly Marketing Sins

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471650225
  • Indbinding:
  • Hardback
  • Sideantal:
  • 160
  • Udgivet:
  • 20. april 2004
  • Størrelse:
  • 146x223x17 mm.
  • Vægt:
  • 368 g.
  • 8-11 hverdage.
  • 9. december 2024

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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Ten Deadly Marketing Sins

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

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