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Technical Marketing Communication

- A Guide to Writing, Design, and Delivery

af Emil B. Towner
Technical Marketing Communication af Emil B. Towner
Bag om Technical Marketing Communication

Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781631572661
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 30. april 2016
  • Størrelse:
  • 229x152x8 mm.
  • 8-11 hverdage.
  • 7. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Technical Marketing Communication

Toothpaste... disposable razors... security systems... farm equipment. Those products have one thing in common. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials.

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