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Taking Down Goliath

- Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

af Kevin Ryan, Rob "Spider" Graham
Taking Down Goliath af Kevin Ryan
Bag om Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137444202
  • Indbinding:
  • Hardback
  • Sideantal:
  • 238
  • Udgivet:
  • 9. December 2014
  • Størrelse:
  • 155x235x23 mm.
  • Vægt:
  • 538 g.
Leveringstid: 8-11 hverdage
Forventet levering: 3. Oktober 2024

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Beskrivelse af Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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