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Taking Down Goliath

- Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Bag om Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137444202
  • Indbinding:
  • Hardback
  • Sideantal:
  • 238
  • Udgivet:
  • 9. december 2014
  • Størrelse:
  • 155x235x23 mm.
  • Vægt:
  • 538 g.
  • 8-11 hverdage.
  • 21. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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