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Taking Brand Initiative

- How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

af Mary Jo Hatch
Taking Brand Initiative af Mary Jo Hatch
Bag om Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780787998301
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 11. april 2008
  • Størrelse:
  • 161x239x26 mm.
  • Vægt:
  • 476 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
  •  

    Kan formentlig ikke leveres inden jul

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Ingen binding og kan opsiges når som helst.

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Beskrivelse af Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.

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