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Systems Thinking and Process Dynamics for Marketing Systems

- Technologies and Applications for Decision Management

Bag om Systems Thinking and Process Dynamics for Marketing Systems

Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466609693
  • Indbinding:
  • Hardback
  • Sideantal:
  • 345
  • Udgivet:
  • 30. april 2012
  • 8-11 hverdage.
  • 16. januar 2025

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Outlines a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analysing process dynamics explained in this publication allows marketing firms succeed.

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