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Swift Viewing

- The Popular Life of Subliminal Influence

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Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780822349242
  • Indbinding:
  • Hardback
  • Sideantal:
  • 328
  • Udgivet:
  • 2. januar 2012
  • Størrelse:
  • 156x235x23 mm.
  • Vægt:
  • 458 g.
  • Ukendt - mangler pt..

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Beskrivelse af Swift Viewing

Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.

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