Sustainable Destination Branding and Marketing

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Hardback
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1.173,95 kr.

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This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.

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Sprog:
Engelsk

ISBN:
9781786394286

Forlag:
CABI Publishing

Indbinding:
Hardback

Sideantal:
260

Udgivet:
20. december 2019

Størrelse:
250x178x20 mm.

Vægt:
810 g.

Leveringstid: Ukendt - mangler pt..

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1.168,95 kr.

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This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.

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