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Sustainability in Marketing Practice

Bag om Sustainability in Marketing Practice

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781774915882
  • Indbinding:
  • Hardback
  • Sideantal:
  • 306
  • Udgivet:
  • 23. august 2024
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 790 g.
  • 2-4 uger.
  • 19. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Sustainability in Marketing Practice

Details sustainable marketing, and the promotion of environmentally and socially responsible products, practices, and brand values. Explores integrating sustainability into a marketing strategy and how to develop, broaden, and maintain an effective sustainable marketing strategy. Connects marketing, consumption, and sustainability.

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