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Successful Implementation of CRM in Sales Departments

af Goran Krpan
Successful Implementation of CRM in Sales Departments af Goran Krpan
Bag om Successful Implementation of CRM in Sales Departments

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783961466290
  • Indbinding:
  • Paperback
  • Sideantal:
  • 100
  • Udgivet:
  • 21. juni 2018
  • Størrelse:
  • 210x148x5 mm.
  • Vægt:
  • 127 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Successful Implementation of CRM in Sales Departments

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

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