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Strategic Public Relations Management

- Planning and Managing Effective Communication Campaigns

Bag om Strategic Public Relations Management

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415517690
  • Indbinding:
  • Paperback
  • Sideantal:
  • 398
  • Udgivet:
  • 13. februar 2015
  • Udgave:
  • 3
  • Størrelse:
  • 189x237x22 mm.
  • Vægt:
  • 726 g.
  • 8-11 hverdage.
  • 16. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Strategic Public Relations Management

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

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