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Strategic Planning for Public Relations

Bag om Strategic Planning for Public Relations

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367903848
  • Indbinding:
  • Paperback
  • Sideantal:
  • 622
  • Udgivet:
  • 12. november 2020
  • Udgave:
  • 6
  • Størrelse:
  • 254x189x40 mm.
  • Vægt:
  • 1388 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 16. november 2024

Beskrivelse af Strategic Planning for Public Relations

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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