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Strategic Planning for Public Relations

af Ronald D. Smith
Strategic Planning for Public Relations af Ronald D. Smith
Bag om Strategic Planning for Public Relations

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367903848
  • Indbinding:
  • Paperback
  • Sideantal:
  • 622
  • Udgivet:
  • 12. november 2020
  • Udgave:
  • 6
  • Størrelse:
  • 254x189x40 mm.
  • Vægt:
  • 1388 g.
  • 4-7 hverdage.
  • 4. december 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Ronald D. Smith

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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

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