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Strategic Place Branding Methodologies and Theory for Tourist Attraction

Bag om Strategic Place Branding Methodologies and Theory for Tourist Attraction

Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781522505792
  • Indbinding:
  • Hardback
  • Sideantal:
  • 394
  • Udgivet:
  • 15. august 2016
  • Størrelse:
  • 224x290x32 mm.
  • Vægt:
  • 1282 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

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