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Strategic Marketing Planning

Bag om Strategic Marketing Planning

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781856176170
  • Indbinding:
  • Paperback
  • Sideantal:
  • 576
  • Udgivet:
  • 27. marts 2009
  • Udgave:
  • 2
  • Størrelse:
  • 190x245x30 mm.
  • Vægt:
  • 1196 g.
  • 8-11 hverdage.
  • 5. februar 2025

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Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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