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Strategic Marketing of Higher Education in Africa

indgår i Routledge Studies in Marketing serien

Strategic Marketing of Higher Education in Africa
Bag om Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367336356
  • Indbinding:
  • Hardback
  • Sideantal:
  • 260
  • Udgivet:
  • 23. januar 2020
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 560 g.
  • 2-4 uger.
  • 18. december 2024
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Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making.

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