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Strategic Marketing for the C-suite

- A Review of the Research Literature and its Relevance to Senior Executives

af David Midgley

indgår i Foundations and Trends in Marketing serien

indgår i Foundations and Trends (R) in Marketing serien

Strategic Marketing for the C-suite af David Midgley
Bag om Strategic Marketing for the C-suite

Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680830569
  • Indbinding:
  • Paperback
  • Sideantal:
  • 214
  • Udgivet:
  • 30. Oktober 2015
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 308 g.
  • 2-3 uger.
  • 16. Oktober 2024

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- Adgang til 70.000+ titler
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Examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their C-suite colleagues, particularly those of the chief executive officer (CEO) and chief financial officer (CFO).

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