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Strategic Marketing for Success in Retailing

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This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567201864
  • Indbinding:
  • Hardback
  • Sideantal:
  • 416
  • Udgivet:
  • 24. september 1998
  • Størrelse:
  • 234x156x23 mm.
  • 2-3 uger.
  • 27. november 2024
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This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

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