Strategic Marketing
- Cases, Concepts and Challenges
- Indbinding:
- Paperback
- Sideantal:
- 296
- Udgivet:
- 31. maj 1996
- Størrelse:
- 159x235x19 mm.
- Vægt:
- 454 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Strategic Marketing
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
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