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Strategic Market Management

af David A. (University of California Aaker
Strategic Market Management af David A. (University of California Aaker
Bag om Strategic Market Management

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470059869
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 26. januar 2007
  • Udgave:
  • Størrelse:
  • 167x242x19 mm.
  • Vægt:
  • 622 g.
Leveringstid: Ukendt - mangler pt.

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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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