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Strategic Management of Innovation and Design

af Pascal Le Masson
Strategic Management of Innovation and Design af Pascal Le Masson
Bag om Strategic Management of Innovation and Design

This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521768771
  • Indbinding:
  • Hardback
  • Sideantal:
  • 488
  • Udgivet:
  • 9. september 2010
  • Størrelse:
  • 170x244x27 mm.
  • Vægt:
  • 970 g.
  • 8-11 hverdage.
  • 16. januar 2025
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This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

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