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Strategic Management in Construction

af David (Shrathclyde University in Glasgow) Langford
Strategic Management in Construction af David (Shrathclyde University in Glasgow) Langford
Bag om Strategic Management in Construction

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780632049998
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 21. september 2001
  • Udgave:
  • 2
  • Størrelse:
  • 244x169x23 mm.
  • Vægt:
  • 454 g.
  • 2-3 uger.
  • 14. december 2024

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This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractorsa firms and the associated professions.

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