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Strategic Management for Tourism Communities

- Bridging the Gaps

af Peter E. Murphy

indgår i Aspects of Tourism serien

Strategic Management for Tourism Communities af Peter E. Murphy
Bag om Strategic Management for Tourism Communities

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781873150832
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 5. november 2004
  • Størrelse:
  • 156x233x16 mm.
  • Vægt:
  • 652 g.
  • Ukendt - mangler pt..

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- Adgang til 70.000+ titler
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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

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